Local Search Engine Optimisation Services

The process of Local Search Engine Optimisation is optimising a website to target the specific keywords and phrases people type into search engines, such as Google, Yahoo and Bing. Identifying these keywords and phrases is the first step in the process for website optimisation. Keyword research identifies the search terms people actually use when they are searching the net. Our experience will help you identify those keywords and phrases and deliver quality traffic to your website.

Web Page Optimisation applies these keywords and phrases to the correct areas of your web pages. This helps the search engines to determine the subject of your web pages. Layout and navigation structure of your website also play a role in how the search engines rate your website. Your website is only the starting point in the search engine optimisation process.

Beyond your web pages there are off-site factors that effect how the search engines rank your website. Back Links popularity is a key factor in how search engines rank websites. To a search engine, a back-link from another website to yours is like a vote. The more votes you have the more important your website must be. But not all votes (back-links) carry the same weight. Getting the right back-links is far more important than getting the most back links. A back link building strategy is the heart of any organic “Local SEO”plan.

Organic SEO for Local Search

When we first started to offer our local search engine optimisation services it was all about the organic search. This was before Google started showing Maps results mixed into the organic search results when someone used a local modifier in their search query (business type + city name). Today organic SEO remains just as important as ever before. Not everyone bothers to click on the Maps result. In fact most still scroll down to the main organic results.

Through organic SEO we can also target a much wider range of keywords and phrases. This is the “long tail” of search. People search in different ways and not everyone will search for the obvious business type + city name. Some will get very specific about the type of service they are looking for. For example, somebody looking for a dentist might type “dentist city name” while somebody else uses “teeth whitening city name”.

We maximize the local exposure for our clients by not only covering the BIG obvious broad keywords and phrases but all the little ones too. The big broad obvious keywords and phrases may deliver the most traffic but these little long tail searches tend to convert into real customers at a much higher rate, as they indicate a very specific intent by the person performing the search. There are lots of little long tail keywords and they add up to more traffic combined than for the big obvious keywords and phrases. So they’re well worth going after.